Diane Brown, SalesGame Coach
Diane Brown  has worked with both individuals and teams within CPA firms, law firms, and financial services firms to strengthen their business development discipline and results. With experience in organization effectiveness and performance consulting, executive coaching, communication, and facilitation and training, Diane brings a unique blend of knowledge and expertise to promote behavior change, skill building, and improved execution.

In addition to her work as a SalesGame Coach the past ten years, Diane along with business partner, Tom Porter, work through Aspire! LLC  to help professional services firms improve individual, team, and firm performance. The Aspire team work with firms to address strategy, culture, people, and growth issues. Prior to founding Aspire! LLC in 2001, Diane spent over twelve years with Olive LLP (now part of BKD LLP), a super-regional accounting and consulting firm in the mid-west. Diane graduated Summa Cum Laude from the University of Indianapolis with a degree in Accounting and is a CPA (inactive). In addition to being a CPA, Diane is certified as a Senior Professional in Human Resources (SPHR) and is a member of the AICPA, Indiana CPA Society, the Society for Human Resources Management, and the American Society for Training and Development.

I wanted to thank you not only for your very enlightening and thoughtful presentation, but also for all the time and effort that you put into learning about what makes the firm tick. I know that in my own case, the best teaching that you did was in the example you set for all of us as to what can happen when you show up with a plan and a program. Well done, and thanks!


Your sessions together with us are already considered as legendary. When I am discussing business development with my colleagues and partners, we generally refer to what you taught us. I was in a meeting with a potential client yesterday, and I used the ground rule and I tried intensively to find the heart of the matter. Hopefully we will have a new client shortly. Time will tell.


SalesGame knows that selling services is different than selling products. Tom, Diane, and Larry don't come with a one-size fits all model. They used their methodology as the foundation, and then worked with our team to customize a program that met our unique needs. They desired to be a partner in all aspects of the business and became invested in the success of the company as a whole.


SalesGame understands professional services selling, and we needed this expertise and a high-value-added approach because selling to our market is difficult. I know if I apply the principles they espouse, I will be better. If you were to plot our sales revenue before and after they helped us, you would find the results to be definitive.


Our professionals now follow one consistent process for selling. Personally, I now have a logical, thorough approach to get to a prospect's heart of the matter. Tom, Diane, and Larry are unique professionals. They have helped us and shown sincere interest in our success. They apply their own ACE process when dealing with clients.


I believe this will provide a great resource for all our staff who are involved in practice development and will help our professionals WIN!


I'm always impressed by his practical advice that professionals can use to get results for their business development efforts.


Practical, real-world advice that Works. If your livelihood depends on generating new business, buy this book.




A consulting practice of individuals recognized the need to create a more cohesive business development culture…
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An international accounting firm’s practice in a European country wanted to develop a team to proactively pursue a growing market segment…
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A Midwest financial services firm recognized a need to build the business development skills and results of his next generation leaders…
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A well-known and long established law firm wanted to develop a more disciplined approach…
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