Millions of dollars are spent every year by professional service firms
to market their services. Newsletters, seminars, brochures,
advertising, club and association memberships are all bought and paid for with
the assumption that these activities will bring more business to the law,
accounting, banking, engineering or consulting firm.
And they do…but only if the contacts and leads these activities generate are
successfully and efficiently converted to new clients that pay fees commensurate
with the value they receive.
SalesGame is a proven approach to helping individuals and firms sell professional services and convert qualified leads into enthusiastic clients. Through the adoption of its intuitive
process
and a common vocabulary around business development efforts, individuals and teams become more effective and achieve stronger results.
The SalesGame works because it is based on the assumption that selling
professional services is much more like a game than a science. As in any highly
competitive game, planning is important, skill development is critical, and
practice is a must. SalesGame integrates all three in a comprehensive approach
targeting one of the greatest career responsibilities for professionals –
developing revenues for themselves and their firms.